Barbara Ross Wooldridge

Author

The University of Texas at Tyler ORCID

Also Known As

, Barbara R. Wooldridge, Barbara Ross Wooldridge, Wooldridge, Barbara Ross

Publications

1.2K

Citations

H-Index

112

Concepts

All Affiliations

The University of Texas at Tyler University of Tampa American University of Beirut Fahd bin Sultan University University of Washington Tacoma

About

Barbara Ross Wooldridge is an author at The University of Texas at Tyler specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	11	11	472
2	Education	5	5	374
3	Health Sciences	2	2	84
4	Arts	1	1	15
5	Engineering	1	1	222

Barbara Ross Wooldridge

Publications

1.2K

Citations

H-Index

Page 1

	Year	Citations
Exploring the Intention to Use Computers: An Empirical Investigation of the Role of Intrinsic Motivation, Extrinsic Motivation, and Perceived Ease of Use Mary Helen Fagan, Stern Neill, Barbara Ross Wooldridge Journal of Computer Information Systems Customer SatisfactionEngineeringTechnology AdoptionPerceived EaseInformation Technology Management	2008	222
AN EMPIRICAL INVESTIGATION INTO THE RELATIONSHIP BETWEEN COMPUTER SELF-EFFICACY, ANXIETY, EXPERIENCE, SUPPORT AND USAGE Mary Helen Fagan, Stern Neill, Barbara Ross Wooldridge Journal of Computer Information Systems Educational PsychologyEducationTechnology AdoptionOrganizational BehaviorSocial Sciences	2003	167
A new dualistic approach to brand passion: Harmonious and obsessive Krist Swimberghe, Marina Astakhova, Barbara Ross Wooldridge Journal of Business Research CultureAdvertisingBrand EquityPersonal BrandingInteractive Marketing	2014	144
Leading the diverse workforce Velma E. McCuiston, Barbara Ross Wooldridge, Chris K. Pierce Leadership & Organization Development Journal Multigenerational WorkforceLeadership LiteratureEducationOrganizational CultureDiverse Learner	2004	88
Understanding unethical retail disposition practice and restraint from the consumer perspective Mark S. Rosenbaum, Ronald Kuntze, Barbara Ross Wooldridge Psychology and Marketing	2010	79
Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions JungHwa Hong, Jie Yang, Barbara Ross Wooldridge, Journal of Product & Brand Management Brand StoryConsumer StudyConsumer ResearchBrand StrategyCommunication	2021	73
Actual and ideal-self congruence and dual brand passion Marina Astakhova, Krist Swimberghe, Barbara Ross Wooldridge Journal of Consumer Marketing Consumer MotivationValue TheoryConsumer ResearchBrand StrategyIdeal Self-congruence	2017	67
Drivers of Customer Relationships in Quick-Service Restaurants Krist Swimberghe, Barbara Ross Wooldridge Cornell Hospitality Quarterly Customer SatisfactionConsumer ResearchCsr InitiativesService QualityCsr Programs	2014	66
Improving financial literacy in college of business students: modernizing delivery tools Ronald Kuntze, Chen Wu, Barbara Ross Wooldridge, International Journal of Bank Marketing EducationFinancial PracticeBusiness StudentsFintechModernizing Delivery Tools	2019	56
The role of climate and socialization in developing interfunctional coordination Barbara Ross Wooldridge, Barbara D. Minsky The Learning Organization Firm PerformanceEducationClimate PolicyOrganizational BehaviorCompetitive Advantage	2002	48

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