Concepedia

Barbara Ross Wooldridge

BR

19

Publications

1.2K

Citations

17

H-Index

2002

Active since

Affiliations

The University of Texas at Tyler(Current)

University of Tampa

American University of Beirut

Fahd bin Sultan University

University of Washington Tacoma

Barbara Ross Wooldridge is an author at The University of Texas at Tyler specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorEducationMotivationBrand AwarenessPsychologyBrand Equity

Publications per year

2002–2024

19

Publications

19

Exploring the Intention to Use Computers: An Empirical Investigation of the Role of Intrinsic Motivation, Extrinsic Motivation, and Perceived Ease of Use

Mary Helen Fagan, Stern Neill, Barbara Ross Wooldridge · Journal of Computer Information Systems · 2008 · 222 citations · Full text

Customer Satisfaction, Engineering, Technology Adoption +23

AN EMPIRICAL INVESTIGATION INTO THE RELATIONSHIP BETWEEN COMPUTER SELF-EFFICACY, ANXIETY, EXPERIENCE, SUPPORT AND USAGE

Mary Helen Fagan, Stern Neill, Barbara Ross Wooldridge · Journal of Computer Information Systems · 2003 · 167 citations

Educational Psychology, Education, Technology Adoption +24

A new dualistic approach to brand passion: Harmonious and obsessive

Krist Swimberghe, Marina Astakhova, Barbara Ross Wooldridge · Journal of Business Research · 2014 · 144 citations

Culture, Advertising, Brand Equity +10

Leading the diverse workforce

Velma E. McCuiston, Barbara Ross Wooldridge, Chris K. Pierce · Leadership & Organization Development Journal · 2004 · 88 citations

Multigenerational Workforce, Leadership Literature, Education +17

Understanding unethical retail disposition practice and restraint from the consumer perspective

Mark S. Rosenbaum, Ronald Kuntze, Barbara Ross Wooldridge · Psychology and Marketing · 2010 · 79 citations

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