Publication | Open Access
Exploring the Intention to Use Computers: An Empirical Investigation of the Role of Intrinsic Motivation, Extrinsic Motivation, and Perceived Ease of Use
222
Citations
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References
2008
Year
Customer SatisfactionEngineeringTechnology AdoptionPerceived EaseInformation Technology ManagementManagementFirst Line ManagersUser PerceptionTechnology TransferIntrinsic MotivationDesignMotivationUser ExperienceUser AcceptanceInformation ManagementIntegrated ModelIndustrial DesignOrganizational CommunicationTechnology Acceptance ModelTechnology AcceptanceInteractive MarketingTechnology ManagementTechnological AddictionHuman-computer InteractionExtrinsic MotivationTechnology
This research utilizes the Integrated Model of Technology Acceptance (IMTA) to study the intention to use computers among first line managers in a mid-sized manufacturing organization (n=172). As h...
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