Krist Swimberghe

A new dualistic approach to brand passion: Harmonious and obsessive

Krist Swimberghe, Marina Astakhova, Barbara Ross Wooldridge · Journal of Business Research · 2014 · 144 citations

Culture, Advertising, Brand Equity +10

An exploratory investigation of the consumer religious commitment and its influence on store loyalty and consumer complaint intentions

Krist Swimberghe, Dheeraj Sharma, Laura A. Flurry · Journal of Consumer Marketing · 2009 · 144 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Religious Commitment +19

Consumer Religiosity: Consequences for Consumer Activism in the United States

Krist Swimberghe, Laura A. Flurry, Janna M. Parker · Journal of Business Ethics · 2011 · 113 citations

Consumer Religiosity, Religion Studies, Religiosity +4

Examining a psychological sense of brand community in elderly consumers

Krist Swimberghe, Mahmoud A. Darrat, Brent D. Beal et al. · Journal of Business Research · 2017 · 85 citations

Marketing, Culture, Consumer Culture +8

Actual and ideal-self congruence and dual brand passion

Marina Astakhova, Krist Swimberghe, Barbara Ross Wooldridge · Journal of Consumer Marketing · 2017 · 67 citations

Consumer Motivation, Value Theory, Consumer Research +20