Examining a psychological sense of brand community in elderly consumers - Concepedia

Concepedia

Publication | Closed Access

Examining a psychological sense of brand community in elderly consumers

85

Citations

35

References

2017

Year

Krist Swimberghe, Mahmoud A. Darrat, Brent D. Beal, Marina Astakhova

Journal of Business Research

MarketingCultureConsumer CultureManagementConsumer ResearchConsumer AttitudeConsumer BehaviorBrand AwarenessBrand EquityCustomer CommunityBrand Community

References

	Year	Citations

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