Statistics
Publications
11
Citations
690
H-Index
10
Active since
2010
Mahmoud A. Darrat is an author at Auburn University at Montgomery specializing in marketing, organizational behavior, and business.
Publications per year
2010–2022
11
11
Examining a psychological sense of brand community in elderly consumers
Krist Swimberghe, Mahmoud A. Darrat, Brent D. Beal et al. · Journal of Business Research · 2017 · 86 citations
Business, Marketing, Psychology +13
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