Concepedia

Janna M. Parker

JM

8

Publications

289

Citations

8

H-Index

2011

Active since

Affiliations

James Madison University(Current)

The University of Texas at Tyler

Louisiana Tech University

Tennessee Technological University

Georgia College & State University

Janna M. Parker is an author at James Madison University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchMedia MarketingConsumer BehaviorDigital MarketingCustomer SatisfactionInteractive MarketingArtsHealth

Publications per year

2011–2023

8

Publications

8

Consumer Religiosity: Consequences for Consumer Activism in the United States

Krist Swimberghe, Laura A. Flurry, Janna M. Parker · Journal of Business Ethics · 2011 · 113 citations

Consumer Religiosity, Religion Studies, Religiosity +4

Faculty satisfaction with online teaching: a comprehensive study with American faculty

Shelly Marasi, Brian Jones, Janna M. Parker · Studies in Higher Education · 2020 · 60 citations

Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages

Hyunju Shin, Janna M. Parker · Journal of Retailing and Consumer Services · 2016 · 36 citations

Customer Satisfaction, Behavioral Sciences, Consumer Nostalgia +13

Should employees be “dooced” for a social media post? The role of social media marketing governance

Janna M. Parker, Shelly Marasi, Kevin James et al. · Journal of Business Research · 2019 · 25 citations

Social Media, Media Policies, Organizational Communication +12

Examining brand communities among children and adolescents: an exploratory study

Laura A. Flurry, Krist Swimberghe, Janna M. Parker · Journal of Consumer Marketing · 2014 · 19 citations

Digital Marketing, Consumer Research, Brand Strategy +18

Rows per page

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