Concepedia

Jesús Gutiérrez Cillán

JG

18

Publications

1.1K

Citations

16

H-Index

2004

Active since

Affiliations

Universidad de Valladolid(Current)

Universidad de Burgos

Jesús Gutiérrez Cillán is an author at Universidad de Valladolid specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchBusiness StrategyConsumer BehaviorCustomer SatisfactionInteractive MarketingBehavioral Decision MakingFirm Performance

Publications per year

2004–2020

18

Publications

18

The role of loyalty programs in behavioral and affective loyalty

Blanca García Gómez, Ana Gutiérrez Arranz, Jesús Gutiérrez Cillán · Journal of Consumer Marketing · 2006 · 214 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +25

Entrepreneurs' Social Capital and the Economic Performance of Small Businesses: The Moderating Role of Competitive Intensity and Entrepreneurs' Experience

Carlos E. Hernández, Carmen Camarero Izquierdo, Jesús Gutiérrez Cillán · Strategic Entrepreneurship Journal · 2016 · 135 citations

The interaction of dependence and trust in long‐term industrial relationships

Carmen Camarero Izquierdo, Jesús Gutiérrez Cillán · European Journal of Marketing · 2004 · 103 citations

Automotive Industry, Client-supplier Relationships, Education +18

The impact of customer relationship marketing on the firm performance: a Spanish case

Carmen Camarero Izquierdo, Jesús Gutiérrez Cillán, Sonia San Martín Gutiérrez · Journal of Services Marketing · 2005 · 98 citations

Customer Satisfaction, Firm Performance, Consumer Research +24

The Combined Influence of Central and Peripheral Routes in the Online Persuasion Process

Rebeca San José Cabezudo, Ana Gutiérrez-Arranz, Jesús Gutiérrez Cillán · CyberPsychology & Behavior · 2009 · 84 citations

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