Concepedia
Statistics
Publications
53
Citations
2.7K
H-Index
30
Active since
2004
Affiliations
Universidad de Burgos(Current)
Universidad de Valladolid
Universidad Pablo de Olavide
Autonomous University of San Luis Potosí
Universidad de Salamanca
Sonia San Martín Gutiérrez is an author at Universidad de Burgos specializing in marketing, business, and consumer behavior.
Publications per year
2004–2023
The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity
Nadia Jiménez, Sonia San Martín Gutiérrez · International Business Review · 2009 · 207 citations
Business, Marketing, Social Psychology +11
The impact of age in the generation of satisfaction and WOM in mobile shopping
Sonia San Martín Gutiérrez, Jana Prodanova, Nadia Jiménez · Journal of Retailing and Consumer Services · 2014 · 165 citations
Business, Marketing, Retail Management +12
Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior
Paula Rodríguez–Torrico, Rebeca San José Cabezudo, Sonia San Martín Gutiérrez · Computers in Human Behavior · 2016 · 144 citations · Full text
Business, Marketing, Marketing Management +8
How perceived risk affects online buying
Sonia San Martín Gutiérrez, Carmen Camarero Izquierdo · Online Information Review · 2009 · 143 citations
Business, Information Systems, Marketing +17
Does involvement matter in online shopping satisfaction and trust?
Sonia San Martín Gutiérrez, Carmen Camarero Izquierdo, Rebeca San José Cabezudo · Psychology and Marketing · 2011 · 120 citations
Business, Marketing, Marketing Management +17
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