Concepedia
Statistics
Publications
20
Citations
1.1K
H-Index
17
Active since
2009
Affiliations
Universidad de Burgos(Current)
Autonomous University of San Luis Potosí
Universidad de Valladolid
Nadia Jiménez is an author at Universidad de Burgos specializing in marketing, business, and consumer behavior.
Publications per year
2009–2021
The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity
Nadia Jiménez, Sonia San Martín Gutiérrez · International Business Review · 2009 · 207 citations
Business, Marketing, Social Psychology +11
The impact of age in the generation of satisfaction and WOM in mobile shopping
Sonia San Martín Gutiérrez, Jana Prodanova, Nadia Jiménez · Journal of Retailing and Consumer Services · 2014 · 165 citations
Business, Marketing, Retail Management +12
Online buying perceptions in Spain: can gender make a difference?
Sonia San Martín Gutiérrez, Nadia Jiménez · Electronic Markets · 2011 · 82 citations
Social Sciences, Gender Studies, Marketing +12
The determinants of teachers’ continuance commitment to e-learning in higher education
Sonia San Martín Gutiérrez, Nadia Jiménez, Paula Rodríguez–Torrico et al. · Education and Information Technologies · 2020 · 68 citations · Full text
Education, Higher Education, Teacher Education +13
The firms benefits of mobile CRM from the relationship marketing approach and the TOE model
Nadia Jiménez, Blanca López‐Catalán · Spanish Journal of Marketing - ESIC · 2015 · 65 citations · Full text
Management, Marketing, Marketing Management +9
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