Rebeca San José Cabezudo

Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

Paula Rodríguez–Torrico, Rebeca San José Cabezudo, Sonia San Martín Gutiérrez · Computers in Human Behavior · 2016 · 143 citations · Full text

Omnichannel Logistics, Management, Consumer Research +5

Does involvement matter in online shopping satisfaction and trust?

Sonia San Martín Gutiérrez, Carmen Camarero Izquierdo, Rebeca San José Cabezudo · Psychology and Marketing · 2011 · 119 citations

Web Site Effect, Customer Satisfaction, Consumer Research +19

Social and attitudinal determinants of viral marketing dynamics

Carmen Camarero Izquierdo, Rebeca San José Cabezudo · Computers in Human Behavior · 2011 · 90 citations

Viral Marketing, Interactive Marketing, Viral Marketing Dynamics +7

The Combined Influence of Central and Peripheral Routes in the Online Persuasion Process

Rebeca San José Cabezudo, Ana Gutiérrez-Arranz, Jesús Gutiérrez Cillán · CyberPsychology & Behavior · 2009 · 84 citations

Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

Paula Rodríguez–Torrico, Lauren Trabold, Sonia San Martín Gutiérrez et al. · Journal of Marketing Management · 2020 · 72 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Uncertainty +22