3
Publications
176
Citations
3
H-Index
2006
Active since
Affiliations
Lauren Trabold is an author at Manhattan University specializing in customer satisfaction, consumer uncertainty, and interactive marketing.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingConsumer UncertaintyCustomer SatisfactionInteractive MarketingCommunication
Publications per year
2006–2021
3
3
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction
Paula Rodríguez–Torrico, Lauren Trabold, Sonia San Martín Gutiérrez et al. · Journal of Marketing Management · 2020 · 72 citations · Full text
Customer Experience, Customer Satisfaction, Consumer Uncertainty +22
Paula Rodríguez–Torrico, Rebeca San José Cabezudo, Sonia San Martín Gutiérrez et al. · Journal of Research in Interactive Marketing · 2021 · 46 citations · Full text
Customer Satisfaction, Consumer Uncertainty, Omnichannel Marketing +27
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