Concepedia
5
Publications
166
Citations
H-Index
2008
Active since
Affiliations
Universidad de Valladolid(Current)
Ana Gutiérrez-Arranz is an author at Universidad de Valladolid specializing in marketing, management, and business.
Top concepts
MarketingBusinessManagementArtsCultureTourismLogisticsMotivationAdvertisingProcurement
Publications per year
2008–2017
The Combined Influence of Central and Peripheral Routes in the Online Persuasion Process
Rebeca San José Cabezudo, Ana Gutiérrez-Arranz, Jesús Gutiérrez Cillán · CyberPsychology & Behavior · 2009 · 84 citations
Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure
María Redondo, Carmen Camarero Izquierdo, Ana Gutiérrez-Arranz et al. · Journal of Cultural Economics · 2017 · 30 citations
Customer Satisfaction, Culture, Destination Marketing +9
The moderating role of user motivation in Internet access and individuals' responses to a Website
Rebeca San José Cabezudo, Jesús Gutiérrez Cillán, Ana Gutiérrez-Arranz · Internet Research · 2008 · 22 citations
Entertainment Marketing, Cultural Consumption, Behavioral Decision Making +32
Assessing the impact of e-procurement on the structure of the buying centre
Ma. José Garrido-Samaniego, Ana Gutiérrez-Arranz, Rebeca San José Cabezudo · International Journal of Information Management · 2009 · 18 citations
Marketing, Electronic Marketplace, Procurement +10
Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
Blanca García Gómez, Ana Gutiérrez-Arranz, Jesús Gutiérrez Cillán · The International Review of Retail Distribution and Consumer Research · 2012 · 12 citations
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