Concepedia

Dongsuk Jang

DJ

Statistics

Publications

2

Citations

157

H-Index

2

Active since

2005

Affiliations

University of Nevada, Las Vegas(Current)

Pennsylvania State University

Dongsuk Jang is an author at University of Nevada, Las Vegas specializing in restaurant marketing, hospitality management, and restaurant management.

Publications per year

2005–2006

2

Publications

2

An examination of restaurant loyalty programs: what kinds of rewards do customers prefer?

Dongsuk Jang, Anna S. Mattila · International Journal of Contemporary Hospitality Management · 2005 · 125 citations

, , +17

Restaurant membership fee and customer choice: The effects of sunk cost and feelings of regret

Dongsuk Jang, Anna S. Mattila, Billy Bai · International Journal of Hospitality Management · 2006 · 32 citations

, , +16

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