Customer Participation Behavior

Customer Participation Behavior is a type of customer engagement activity that involves customers’ active, goal-directed contributions in the co-creation of value through the provision of resources, information, or effort in service or product development processes.

188

Publications

18.6K

Citations

478

Authors

301

Institutions

Publications per year

2017–2026

100

Authors

478

  1. WH
    Won‐Moo Hur

    Inha University, South Korea

    3 publications · 188 citations

    3

    h-index

  2. HR
    HsiuJu Rebecca Yen

    National Tsing Hua University, Taiwan

    3 publications · 307 citations

    3

    h-index

  3. CR
    Carola Raab

    University of Nevada, Las Vegas, United States

    3 publications · 155 citations

    3

    h-index

  4. SB
    Sharad Borle

    Rice University, United States

    3 publications · 211 citations

    3

    h-index

  5. SS
    Siddharth S. Singh

    Rice University, United States

    3 publications · 211 citations

    3

    h-index

1–5 of 478

Venues

  1. Journal of Business Research

    JBR · 9 publications · 1.3K citations

    9

    h-index

  2. Journal of Retailing and Consumer Services

    8 publications · 816 citations

    8

    h-index

  3. Journal of Services Marketing

    6 publications · 325 citations

    6

    h-index

  4. Journal of Marketing

    JM · 6 publications · 3.2K citations

    6

    h-index

  5. International Journal of Bank Marketing

    5 publications · 227 citations

    5

    h-index

1–5