Concepedia
Statistics
Publications
7
Citations
1.4K
H-Index
Active since
1993
Affiliations
James Madison University(Current)
University of Virginia
William T. Faranda is an author at James Madison University specializing in marketing, consumer behavior, and business.
Publications per year
1993–2020
Customer contributions and roles in service delivery
Mary Jo Bitner, William T. Faranda, Amy R. Hubbert et al. · International Journal of Service Industry Management · 1997 · 963 citations
Business, Marketing, Quality Management +17
Student Observations of Outstanding Teaching: Implications for Marketing Educators
William T. Faranda, Irvine Clarke · Journal of Marketing Education · 2004 · 199 citations
Education, Marketing, Teaching +10
Segmentation and the Senior Traveler: Implications for Today's and Tomorrow's Aging Consume
William T. Faranda, Sandra Schmidt · Journal of Travel & Tourism Marketing · 2000 · 73 citations
Business, Marketing, Tourism Management +16
Using employees as advertising spokespersons
Nancy Stephens, William T. Faranda · Journal of Services Marketing · 1993 · 47 citations
Business, Marketing, Organizational Behavior +13
A scale to measure the cognitive control form of perceived control: Construction and preliminary assessment
William T. Faranda · Psychology and Marketing · 2001 · 46 citations
Social Sciences, Behavioral Sciences, Psychology +11
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