Concepedia
Statistics
Publications
16
Citations
1.5K
H-Index
14
Active since
1970
Affiliations
James Madison University(Current)
North Dakota State University
Irvine Clarke is an author at James Madison University specializing in marketing, management, and education.
Top concepts
MarketingManagementEducationTechnologyBusinessDigital MarketingInteractive MarketingAdvertisingTeacher EducationInternational Marketing
Publications per year
1970–2010
Emerging Value Propositions For M-Commerce
Irvine Clarke · Journal of Business Strategies · 1970 · 456 citations · Full text
Customer Satisfaction, Digital Marketing, Consumer Research +18
Student Intercultural Proficiency From Study Abroad Programs
Irvine Clarke, Theresa B. Flaherty, Newell D. Wright et al. · Journal of Marketing Education · 2009 · 222 citations
Multilingualism, Education, Intercultural Exchange +18
Student Observations of Outstanding Teaching: Implications for Marketing Educators
William T. Faranda, Irvine Clarke · Journal of Marketing Education · 2004 · 198 citations
Student Teaching, Education, Educational Communication +17
Student Perceptions of Educational Technology Tools
Irvine Clarke, Theresa B. Flaherty, Sandra Mottner · Journal of Marketing Education · 2001 · 123 citations
Technology Teacher Education, E-learning, Educational Technology Tools +18
Irvine Clarke · Journal of Business Strategies · 1970 · 118 citations · Full text
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