Concepedia

Melissa Cinelli

MC

5

Publications

351

Citations

5

H-Index

2012

Active since

Affiliations

University of Mississippi(Current)

Melissa Cinelli is an author at University of Mississippi specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessInteractive MarketingConsumer Decision MakingBrandingPersuasionAdvertising

Publications per year

2012–2019

5

Publications

5

The Desire for Consumption Knowledge

Joshua J. Clarkson, Chris Janiszewski, Melissa Cinelli · Journal of Consumer Research · 2012 · 135 citations

Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions

Melissa Cinelli, Robyn A. LeBoeuf · Journal of Consumer Psychology · 2019 · 122 citations

Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers

Christopher L. Newman, Melissa Cinelli, Douglas W. Vorhies et al. · Journal of the Academy of Marketing Science · 2018 · 33 citations

Customer Satisfaction, Digital Marketing, Untargeted Customers +10

How Does Brand Age Influence Consumer Attitudes Toward a Firm’s Unethical Behavior?

Chi Zhang, Saim Kashmiri, Melissa Cinelli · Journal of Business Ethics · 2017 · 31 citations

Consumer Decision Making, Brand Equity, Unethical Behavior +10

The Role of Implicit Theories in Evaluations of “Plus-Size” Advertising

Melissa Cinelli, Lifeng Yang · Journal of Advertising · 2016 · 30 citations

Behavioral Decision Making, Targeted Advertising, Consumer Research +21

Rows per page

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