Joshua J. Clarkson

When perception is more than reality: The effects of perceived versus actual resource depletion on self-regulatory behavior.

Joshua J. Clarkson, Edward R. Hirt, Lile Jia et al. · Journal of Personality and Social Psychology · 2010 · 279 citations

Behavioral Decision Making, Behavioral Outcome, Perception +18

The Desire for Consumption Knowledge

Joshua J. Clarkson, Chris Janiszewski, Melissa Cinelli · Journal of Consumer Research · 2012 · 135 citations

A new look at the consequences of attitude certainty: The amplification hypothesis.

Joshua J. Clarkson, Zakary L. Tormala, Derek D. Rucker · Journal of Personality and Social Psychology · 2008 · 134 citations

Behavioral Decision Making, Social Psychology, Social Influence +18

Resisting persuasion by the skin of one's teeth: The hidden success of resisted persuasive messages.

Zakary L. Tormala, Joshua J. Clarkson, Richard E. Petty · Journal of Personality and Social Psychology · 2006 · 84 citations

Behavioral Decision Making, Initial Attitudes, Persuasive Technology +20

Assimilation and Contrast in Persuasion

Zakary L. Tormala, Joshua J. Clarkson · Personality and Social Psychology Bulletin · 2007 · 63 citations

Behavioral Decision Making, Multiple Message Situations, Social Psychology +19