Concepedia
Computers in Human Behavior · 2022 · 30 citations · 60 references
MarketingCustomer SatisfactionAdvertising AttentionInteractive MarketingMotivationConsumer ResearchMarketing CommunicationManagementConsumer AttitudeMedia MultitaskingBrand AttitudeBrand AwarenessConsumer AppealAdvertisingConsumer EngagementPsychology
60
Understanding Customer Experience Throughout the Customer Journey
Katherine N. Lemon, Peter C. Verhoef · Journal of Marketing · 2016 · 4.8K citations · Full text
Customer Experience, Customer Satisfaction, Digital Marketing +16
The Limited Capacity Model of Mediated Message Processing
Annie Lang · Journal of Communication · 2000 · 2K citations
Limited Capacity Model, Communication, Social Media +17
Element Interactivity and Intrinsic, Extraneous, and Germane Cognitive Load
John Sweller · Educational Psychology Review · 2010 · 1.8K citations · Full text
Cognitive Science, Cognitive Neuroscience, Element Interactivity +11
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
Deborah J. MacInnis, Christine Moorman, Bernard J. Jaworski · Journal of Marketing · 1991 · 963 citations
Development of an instrument for measuring different types of cognitive load
Jimmie Leppink, Fred Paas, Cees van der Vleuten et al. · Behavior Research Methods · 2013 · 913 citations · Full text
Cognitive Science, Different Types, Task Performance +10