Concepedia

Cross-platform Audience Behavior

Cross-Platform Audience Behavior is a construct in advertising research that denotes the integrated patterns of media consumption, engagement, and response exhibited by individuals across multiple digital and traditional platforms, distinguished by its focus on the continuity, fragmentation, and interaction of audience activities beyond a single medium or channel.

8

Publications

411

Citations

20

Authors

12

Institutions

Publications per year

2017–2026

3

Parents

Publications

8

The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV

Joon Soo Lim, Sung Yoon Ri, Beth Donnelly Egan et al. · Computers in Human Behavior · 2015 · 82 citations

, , +17

Competitions between OTT TV platforms and traditional television in Taiwan: A Niche analysis

Yi-Ning Katherine Chen · Telecommunications Policy · 2018 · 81 citations

, , +13

Cracking the Cross-Media Code

Glenn Enoch, Kelly S. Johnson · Journal of Advertising Research · 2010 · 66 citations

, , +16

A Network Analytic Approach to Understanding Cross-Platform Audience Behavior

Thomas B. Ksiazek · Journal of Media Economics · 2011 · 65 citations

, , +16

Measuring Media Use Across Platforms: Evolving Audience Information Systems

Harsh Taneja, Utsav Mamoria · The International Journal on Media Management · 2012 · 37 citations

, , +17

1–5 of 8

Authors

20

  1. YK
    Yi-Ning Katherine Chen

    National Chengchi University, Taiwan

    1 publications · 81 citations

    1

    h-index

  2. SY
    Sung Yoon Ri

    Interface (United States), United States

    1 publications · 82 citations

    1

    h-index

  3. AG
    Ana González-Neira

    Universidade da Coruña, Spain

    1 publications · 17 citations

    1

    h-index

  4. CJ
    Caleb J. Siefert

    Massachusetts General Hospital, United States

    1 publications · 34 citations

    1

    h-index

  5. TB
    Thomas B. Ksiazek

    Villanova University, United States

    1 publications · 65 citations

    1

    h-index

1–5 of 20

Institutions

12

  1. Northwestern University

    Evanston, United States

    1 h-index

    1 publications

    37 citations

  2. Scope Group (United States)

    Arlington, United States

    1 h-index

    4 publications

    136 citations

  3. Sungkyunkwan University

    Seoul, South Korea

    1 h-index

    1 publications

    82 citations

  4. University of Michigan

    Ann Arbor, United States

    1 h-index

    1 publications

    34 citations

  5. Temple University

    Philadelphia, United States

    1 h-index

    1 publications

    29 citations

  6. Universidade da Coruña

    A Coruña, Spain

    1 h-index

    2 publications

    34 citations

  7. Villanova University

    Radnor, United States

    1 h-index

    1 publications

    65 citations

  8. École Supérieure de Psychologie

    Casablanca, Morocco

    1 h-index

    2 publications

    132 citations

1–8 of 12

Venues

  1. Journal of Advertising Research

    JAR · 2 publications · 100 citations

    2

    h-index

  2. European Journal of Communication

    1 publications · 17 citations

    1

    h-index

  3. Telecommunications Policy

    1 publications · 81 citations

    1

    h-index

  4. Computers in Human Behavior

    1 publications · 82 citations

    1

    h-index

  5. The International Journal on Media Management

    1 publications · 37 citations

    1

    h-index

1–5