Concepedia

Audience Frequency

Audience Frequency is a metric in advertising research that quantifies the average number of times a member of a target audience is exposed to a specific advertisement or campaign within a defined timeframe.

15

Publications

570

Citations

41

Authors

13

Institutions

Publications per year

2017–2026

2

Variants

Ad Frequency

Parents

Publications

15

Tobacco on the web: surveillance and characterisation of online tobacco and e-cigarette advertising

Amanda Richardson, Ollie Ganz, Donna Vallone · Tobacco Control · 2014 · 194 citations · Full text

, , +14

How Media Directors View Reach/Frequency Estimation

John D. Leckenby, Shizue Kishi · Journal of Advertising Research · 1982 · 48 citations

, , +5

An assessment of use of radio in agricultural information dissemination: a case study of radio Benue in Nigeria

O. J. Okwu, Alexander A. Kuku, J. I. et al. · African Journal of Agricultural Research · 2007 · 43 citations · Full text

, , +13

Research and trends in mobile learning from 1976 to 2013: A content analysis of patents in selected databases

Feng‐Kuang Chiang, Gaoxia Zhu, Qi Wang et al. · British Journal of Educational Technology · 2015 · 38 citations

, , +14

Alcohol on prime-time television.

Lawrence Wallack, Warren Breed, J. de la Cruz · Journal of Studies on Alcohol · 1987 · 37 citations

, , +14

1–5 of 15

Authors

41

  1. JD
    Jeroen De Man

    University of Antwerp, Belgium

    1 publications · 28 citations

    1

    h-index

  2. FS
    F. S. Idachaba Library

    1 publications · 43 citations

    1

    h-index

  3. DA
    Daniel A. Yamoah

    University of Antwerp, Belgium

    1 publications · 28 citations

    1

    h-index

  4. ZJ
    Zandile June‐Rose Mchiza

    Human Sciences Research Council, South Africa

    1 publications · 28 citations

    1

    h-index

  5. JI
    J. I.

    1 publications · 43 citations

    1

    h-index

1–5 of 41

Institutions

13

  1. University of Auckland

    Auckland, New Zealand

    1 h-index

    1 publications

    12 citations

  2. Johns Hopkins University

    Baltimore, United States

    1 h-index

    1 publications

    194 citations

  3. University of Kentucky

    Lexington, United States

    1 h-index

    3 publications

    51 citations

  4. Office of Legacy Management

    Washington, United States

    1 h-index

    3 publications

    582 citations

  5. Beijing Normal University

    Beijing, China

    1 h-index

    1 publications

    38 citations

  6. University of the Western Cape

    Cape Town, South Africa

    1 h-index

    3 publications

    84 citations

  7. The University of Texas at Arlington

    Arlington, United States

    1 h-index

    1 publications

    13 citations

  8. Scuola Internazionale Superiore di Studi Avanzati

    Trieste, Italy

    1 h-index

    2 publications

    42 citations

1–8 of 13

Venues

  1. Journal of Advertising Research

    JAR · 1 publications · 48 citations

    1

    h-index

  2. PEDIATRICS

    1 publications · 28 citations

    1

    h-index

  3. The American Statistician

    1 publications · 12 citations

    1

    h-index

  4. Meta Journal des traducteurs

    1 publications · 18 citations

    1

    h-index

  5. Journal of Studies on Alcohol and Drugs

    1 publications · 33 citations

    1

    h-index

1–5