Concepedia

Herbert E. Krugman

HE

Statistics

Publications

19

Citations

2.9K

H-Index

16

Active since

1943

Affiliations

Columbia University(Current)

City College of New York

Herbert E. Krugman is an author at Columbia University specializing in psychology, social sciences, and business.

Publications per year

1943–2000

19

Publications

19

The Impact of Television Advertising: Learning Without Involvement

Herbert E. Krugman · Public Opinion Quarterly · 1965 · 1.5K citations

Business, Communication, Social Psychology +17

The Measurement of Advertising Involvement

Herbert E. Krugman · Public Opinion Quarterly · 1966 · 464 citations

Business, Communication, Marketing +13

Memory without Recall, Exposure without Perception

Herbert E. Krugman · Journal of Advertising Research · 2000 · 237 citations

Social Sciences, Psychology, Cognitive Psychology +8

Passive Learning From Television

Herbert E. Krugman, Eugene L. Hartley · Public Opinion Quarterly · 1970 · 161 citations

Education, Educational Psychology, Psychology +9

Advertising in America: The Consumer View

Herbert E. Krugman, Raymond A. Bauer, Stephen A. Greyser · Journal of Marketing Research · 1969 · 84 citations

Business, Marketing, Marketing Management +11

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