The Measurement of Advertising Involvement

Abstract

Journal Article THE MEASUREMENT OF ADVERTISING INVOLVEMENT Get access HERBERT E. KRUGMAN HERBERT E. KRUGMAN Dr. Krugman is Vice President of MARPLAN, a division of Communications Affiliates, Inc., New York City, and a member of the Editorial Board of the Quarterly. Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 30, Issue 4, WINTER 1966, Pages 583–596, https://doi.org/10.1086/267457 Published: 01 January 1966