Concepedia

Audience Reach

Audience Reach is a metric in advertising research that denotes the proportion or number of unique individuals within a target population exposed to an advertisement or media content at least once during a specified time period.

43

Publications

2.5K

Citations

113

Authors

74

Institutions

Publications per year

2017–2026

18

Parents

Publications

43

Electronic Survey Methodology: A Case Study in Reaching Hard-to-Involve Internet Users

Dorine Andrews, Blair Nonnecke, Jennifer Preece · International Journal of Human-Computer Interaction · 2003 · 752 citations

, , +15

Will Social Media Save Newspapers?

Alice Ju, Sun Ho Jeong, Hsiang Iris Chyi · Journalism Practice · 2013 · 225 citations

, , +17

Planning for Film Tourism: Active Destination Image Management

Glen Croy · Tourism and Hospitality Planning & Development · 2010 · 189 citations · Full text

, , +17

New technologies in cultural institutions: theory, evidence and policy implications

Hasan Bakhshi, David Throsby · International Journal of Cultural Policy · 2011 · 161 citations

, , +15

Is there a hard-to-reach audience?

Vicki S. Freimuth, Wendy Mettger · PubMed · 1990 · 142 citations

, , +11

1–5 of 43

Authors

113

  1. KΜ
    Kent Μ. Lancaster

    University of Miami, United States

    2 publications · 55 citations

    2

    h-index

  2. JD
    John D. Leckenby

    The University of Texas at Austin, United States

    2 publications · 70 citations

    2

    h-index

  3. PJ
    Peggy J. Kreshel

    University of Georgia, United States

    2 publications · 55 citations

    2

    h-index

  4. PV
    Peter Van Aelst

    University of Antwerp, Belgium

    2 publications · 64 citations

    2

    h-index

  5. VB
    Virginia Beal

    University of South Australia, Australia

    1 publications · 35 citations

    1

    h-index

1–5 of 113

Institutions

74

  1. University of Antwerp

    Antwerp, Belgium

    2 h-index

    4 publications

    98 citations

  2. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    1 h-index

    2 publications

    58 citations

  3. Revolution Medicines (United States)

    Redwood City, United States

    1 h-index

    3 publications

    99 citations

  4. London South Bank University

    London, United Kingdom

    1 h-index

    3 publications

    42 citations

  5. WHU – Otto Beisheim School of Management

    Vallendar, Germany

    1 h-index

    1 publications

    18 citations

  6. UNSW Sydney

    Sydney, Australia

    1 h-index

    1 publications

    35 citations

  7. Universidad Francisco de Vitoria

    Pozuelo de Alarcón, Spain

    1 h-index

    1 publications

    45 citations

  8. Harvard University

    Cambridge, United States

    1 h-index

    1 publications

    13 citations

1–8 of 74

Venues

  1. Journal of Advertising Research

    JAR · 4 publications · 125 citations

    4

    h-index

  2. Journal of Advertising

    3 publications · 77 citations

    3

    h-index

  3. 1

    h-index

  4. JMIR Formative Research

    1 publications · 28 citations

    1

    h-index

  5. Journal of Computer-Mediated Communication

    JCMC · 1 publications · 24 citations

    1

    h-index

1–5