Concepedia

Kent Μ. Lancaster

KΜ

9

Publications

193

Citations

9

H-Index

1983

Active since

Affiliations

University of Miami(Current)

Kent Μ. Lancaster is an author at University of Miami specializing in advertising, management, and marketing.

Top concepts

MarketingManagementAdvertisingConsumer ResearchAdvertising EffectivenessMarketing CommunicationBusinessCommunicationInteractive MarketingArts

Publications per year

1983–2003

9

Publications

9

How Leading Advertising Agencies Perceive Effective Reach and Frequency

Peggy J. Kreshel, Kent Μ. Lancaster, Margaret A. Toomey · Journal of Advertising · 1985 · 32 citations

Media Planning, Marketing Analytics, Advertising +15

Brand Advertising Competition and Industry Demand

Kent Μ. Lancaster · Journal of Advertising · 1984 · 31 citations

Marketing, Brand Advertising Competition, Economics +14

Computer-Based Advertising Budgeting Practices of Leading U.S. Consumer Advertisers

Kent Μ. Lancaster, Judith A. Stern · Journal of Advertising · 1983 · 29 citations

Marketing Analytics, Digital Marketing, Targeted Advertising +19

Estimating the Impact of Advertising Media Plans: Media Executives Describe Weighting and Timing Factors

Kent Μ. Lancaster, Peggy J. Kreshel, Joya R. Harris · Journal of Advertising · 1986 · 22 citations

Customer Satisfaction, Targeted Advertising, Consumer Research +18

The economics of tobacco advertising: spending, demand, and the effects of bans

Kent Μ. Lancaster, Alyse R. Lancaster · International Journal of Advertising · 2003 · 22 citations

Consumer Research, Aggregate Advertising, Tobacco Control +16

Rows per page

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