Concepedia

Robert H. Ducoffe

RH

10

Publications

2.3K

Citations

10

H-Index

1987

Active since

Affiliations

Baruch College(Current)

Michigan State University

Robert H. Ducoffe is an author at Baruch College specializing in advertising, management, and marketing.

Top concepts

MarketingManagementAdvertisingBusinessMarketing CommunicationConsumer ResearchConsumer BehaviorInteractive MarketingAdvertising EffectivenessCommunication

Publications per year

1987–2004

10

Publications

10

Advertising Value and Advertising on the Web

Robert H. Ducoffe · Journal of Advertising Research · 1996 · 1.2K citations

Advertising, Interactive Marketing, Targeted Advertising +5

How Consumers Assess the Value of Advertising

Robert H. Ducoffe · Journal of Current Issues & Research in Advertising · 1995 · 743 citations

Entertainment Marketing, Targeted Advertising, Consumer Research +16

Advertising value and advertising processing

Robert H. Ducoffe, Eleonora Curlo · Journal of Marketing Communications · 2000 · 112 citations

Customer Satisfaction, Advertising Messages, Advertising +15

An Experimental Study of the Effects of Promotional Techniques in Web-Based Commerce

Yuan Gao, Marios Koufaris, Robert H. Ducoffe · Journal of Electronic Commerce in Organizations · 2004 · 57 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +28

A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising

Robert H. Ducoffe, Dennis Sandler, Eugene Secunda · Journal of Current Issues & Research in Advertising · 1996 · 27 citations

Marketing, Advertising Media, U.s. Advertising Executives +15

Rows per page

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