Robert H. Ducoffe - Concepedia

Concepedia

Author

Robert H. Ducoffe

Also Known As

Robert Ducoffe, Robert H. Ducoffe

24

Publications

2.3K

Citations

10

H-Index

47

Concepts

All Affiliations

Baruch College Michigan State University

RH

About

Robert H. Ducoffe is an author at Baruch College specializing in advertising, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	10	10	2.3K
2	Business	7	7	895
3	Arts	1	1	57
4	Education	1	1	23
5	Career Education	1	1	23

Robert H. Ducoffe

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10

Publications

2.3K

Citations

10

H-Index

	Year	Citations
Advertising Value and Advertising on the Web Robert H. Ducoffe Journal of Advertising Research AdvertisingInteractive MarketingTargeted AdvertisingManagementConsumer Research	1996	1.2K
How Consumers Assess the Value of Advertising Robert H. Ducoffe Journal of Current Issues & Research in Advertising Entertainment MarketingTargeted AdvertisingConsumer ResearchConceptual ModelManagement	1995	743
Advertising value and advertising processing Robert H. Ducoffe, Eleonora Curlo Journal of Marketing Communications Customer SatisfactionAdvertising MessagesAdvertisingExpected Advertising ValueBehavioral Decision Making	2000	112
An Experimental Study of the Effects of Promotional Techniques in Web-Based Commerce Yuan Gao, Marios Koufaris, Robert H. Ducoffe Journal of Electronic Commerce in Organizations Customer SatisfactionDigital MarketingTargeted AdvertisingConsumer ResearchCommunication	2004	57
A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising Robert H. Ducoffe, Dennis Sandler, Eugene Secunda Journal of Current Issues & Research in Advertising MarketingAdvertising MediaU.s. Advertising ExecutivesInteractive MarketingTargeted Advertising	1996	27
Tips from Top Advertising Executives: Implications for Advertising Education Robert H. Ducoffe, Sandra J. Ducoffe Journal of Marketing Education AdvertisingTargeted AdvertisingManagementMarketing CommunicationEducation	1990	23
A Simultaneous-Equation Analysis of Pricing, Circulation, and Advertising Revenue for Leading Consumer Magazines Jukti K. Kalita, Robert H. Ducoffe Journal of Media Economics EconomicsAdvertisingU.s. Consumer MagazinesPrice FormationMarket Analysis	1995	19
Strategic responses to market globalisation among advertising agencies Andreas F. Grein, Robert H. Ducoffe International Journal of Advertising MarketingInternational ManagementInternational AdvertisingInternational MarketingTargeted Advertising	1998	19
Deception in Brand Names Bonnie B. Reece, Robert H. Ducoffe Journal of Public Policy & Marketing AdvertisingBrand EquityPersonal BrandingBrand PositioningBrand Names	1987	17
Mergers and Acquisitions and the Structure of the Advertising Agency Industry Robert H. Ducoffe, Sandra Smith Journal of Current Issues & Research in Advertising Mergers And AcquisitionsAdvertisingInternational BusinessPositioning (Marketing)Market Analysis	1994	13

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