Concepedia
Statistics
Publications
4
Citations
320
H-Index
Active since
1993
Affiliations
Baruch College(Current)
Eugene Secunda is an author at Baruch College specializing in business, marketing, and advertising.
Publications per year
1993–1996
Consumers' Attitudes Toward Product Placement in Movies
Israel D. Nebenzahl, Eugene Secunda · International Journal of Advertising · 1993 · 232 citations
Business, Film Studies, Marketing +14
Point of View: Blurred Boundaries—Where Does Editorial End and Advertising Begin?
Dennis Sandler, Eugene Secunda · Journal of Advertising Research · 1993 · 37 citations
Business, Communication, Marketing +12
A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising
Robert H. Ducoffe, Dennis Sandler, Eugene Secunda · Journal of Current Issues & Research in Advertising · 1996 · 27 citations
Business, Marketing, Marketing Management +12
Zipped TV Commercials Boost Prior Learning
Robert F. Gilmore, Eugene Secunda · Journal of Advertising Research · 1993 · 24 citations
Business, Marketing, Machine Learning +1
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