Israel D. Nebenzahl - Concepedia

Author

Israel D. Nebenzahl

Bar-Ilan University

Also Known As

I Nebenzahl, Israel D Nebenzahl, Israel D. Nebenzahl, Israel Nebenzahl, Nebenzahl, Israel D.

Publications

Citations

H-Index

Concepts

All Affiliations

Bar-Ilan University Ariel University Baruch College

About

Israel D. Nebenzahl is an author at Bar-Ilan University specializing in management, marketing, and advertising.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	8	8	908
2	Arts	7	7	175
3	Education	4	4	284
4	Engineering	1	1	34
5	Health Sciences	1	1	231

Israel D. Nebenzahl

Publications

1.6K

Citations

H-Index

Page 1

	Year	Citations
Multinational Production: Effect on Brand Value Johny K. Johansson, Israel D. Nebenzahl Journal of International Business Studies MarketingInternational Business StrategyInternational MarketingManagementBrand Strategy	1986	310
Towards a Theory of Country Image Effect on Product Evaluation Israel D. Nebenzahl, Eugene D. Jaffe, Schlomo I. Lampert Management International Review EconomicsAdvertisingInternational BusinessManagementBusiness	1997	297
Consumers' Attitudes Toward Product Placement in Movies Israel D. Nebenzahl, Eugene Secunda International Journal of Advertising AdvertisingConsumer AppealProduct ExperienceMotion PicturesInteractive Marketing	1993	231
Measuring the joint effect of brand and country image in consumer evaluation of global products Israel D. Nebenzahl, Eugene D. Jaffe International Marketing Review International MarketingConsumer ResearchBrand StrategyCountry Image DimensionsConsumer Evaluation	1996	169
Personifying Country of Origin Research Israel D. Nebenzahl, Eugene D. Jaffe, Jean‐Claude Usunier SERVAL (Université de Lausanne) CultureInternational ResearchGlobalizationEducationEthnography	2003	99
Alternative Questionnaire Formats for Country Image Studies Eugene D. Jaffe, Israel D. Nebenzahl Journal of Marketing Research Quality Of LifeEducationPsychometricsPsychologySocial Sciences	1984	87
‘Where is place branding heading?’ Philip Kotler, Israel D. Nebenzahl, Vladimir Lebedenko, Place Branding Place MarketingAdvertisingBrand PositioningPositioning (Marketing)Brand Management	2004	64
The Effectiveness of Sponsored Events in Promoting a Country's Image Israel D. Nebenzahl, Eugene D. Jaffe International Journal of Advertising Digital MarketingInternational MarketingSocial MarketingConsumer ResearchJournalism	1991	53
The Export Behavior of Small and Medium-Sized Israeli Manufacturers Eugene D. Jaffe, Israel D. Nebenzahl, Hanoch Pasternak Journal of Global Marketing TradeExport DevelopmentGlobal Production NetworkEntrepreneurshipIndustrial Organization	1989	47
Consumers' Punishment and Rewarding Process via Purchasing Behavior Israel D. Nebenzahl, Eugene D. Jaffe, Bahtışen Kavak Teaching Business Ethics	2001	39

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