Concepedia

Israel D. Nebenzahl

ID

21

Publications

1.6K

Citations

17

H-Index

1984

Active since

Affiliations

Bar-Ilan University(Current)

Ariel University

Israel D. Nebenzahl is an author at Bar-Ilan University specializing in management, marketing, and advertising.

Top concepts

ManagementMarketingBusinessAdvertisingArtsConsumer ResearchInteractive MarketingInternational BusinessCultureEducation

Publications per year

1984–2021

21

Publications

21

Multinational Production: Effect on Brand Value

Johny K. Johansson, Israel D. Nebenzahl · Journal of International Business Studies · 1986 · 310 citations

Marketing, International Business Strategy, International Marketing +9

Towards a Theory of Country Image Effect on Product Evaluation

Israel D. Nebenzahl, Eugene D. Jaffe, Schlomo I. Lampert · Management International Review · 1997 · 297 citations

Economics, Advertising, International Business +9

Consumers' Attitudes Toward Product Placement in Movies

Israel D. Nebenzahl, Eugene Secunda · International Journal of Advertising · 1993 · 231 citations

Advertising, Consumer Appeal, Product Experience +13

Measuring the joint effect of brand and country image in consumer evaluation of global products

Israel D. Nebenzahl, Eugene D. Jaffe · International Marketing Review · 1996 · 169 citations

International Marketing, Consumer Research, Brand Strategy +22

Personifying Country of Origin Research

Israel D. Nebenzahl, Eugene D. Jaffe, Jean‐Claude Usunier · SERVAL (Université de Lausanne) · 2003 · 99 citations

Culture, International Research, Globalization +9

Rows per page

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