Concepedia

Eugene D. Jaffe

ED

Statistics

Publications

39

Citations

2.1K

H-Index

24

Active since

1980

Affiliations

Bar-Ilan University(Current)

Ruppin Academic Center

Copenhagen Business School

Arava Institute for Environmental Studies

St. John's University

Eugene D. Jaffe is an author at Bar-Ilan University specializing in business, marketing, and international marketing.

Publications per year

1980–2021

39

Publications

39

Towards a Theory of Country Image Effect on Product Evaluation

Israel D. Nebenzahl, Eugene D. Jaffe, Schlomo I. Lampert · Management International Review · 1997 · 297 citations

Business, Business Economics, International Business +10

Measuring the joint effect of brand and country image in consumer evaluation of global products

Israel D. Nebenzahl, Eugene D. Jaffe · International Marketing Review · 1996 · 169 citations

Business, Marketing, Marketing Management +17

A dynamic approach to country‐of‐origin effect

Shlomo I. Lampert, Eugene D. Jaffe · European Journal of Marketing · 1998 · 144 citations

Business, Marketing, Marketing Management +10

Ethical Dimensioins of Advertising Executions

Israel D. Nebenzhal, Eugene D. Jaffe · Journal of Business Ethics · 1998 · 128 citations

Business, Communication, Marketing +13

A summated rating scale for measuring city image

Shaked Gilboa, Eugene D. Jaffe, Donata Vianelli et al. · Cities · 2015 · 125 citations · Full text

Education, Urban Planning, Urban Geography +7

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