Ethical Dimensioins of Advertising Executions

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

Business, Marketing, Marketing Management +14

The Impact of Television Advertising: Learning Without Involvement

Herbert E. Krugman · Public Opinion Quarterly · 1965 · 1.5K citations

Business, Communication, Social Psychology +17

Heuristic and systematic information processing within and beyond the persuasion context.

Shelly Chaiken, Akiva Liberman, Alice H. Eagly · 1989 · 1.4K citations

Social Sciences, Psychology, Social Psychology +12

Conscious and unconscious perception: Experiments on visual masking and word recognition

Anthony J. Marcel · Cognitive Psychology · 1983 · 1.4K citations

Medicine, Neuroscience, Psychology +16

The Theory and Practice of Autonomy.

Laura W. Ekstrom, Gerald Dworkin · The Philosophical Review · 1993 · 1.1K citations

Humanities, Philosophy, Psychology +7