Shlomo I. Lampert

A dynamic approach to country‐of‐origin effect

Shlomo I. Lampert, Eugene D. Jaffe · European Journal of Marketing · 1998 · 144 citations

Business, Marketing, Marketing Management +10

The importance of product involvement for predicting advertising effectiveness among young people

Tali Te’eni-Harari, Sam Lehman‐Wilzig, Shlomo I. Lampert · International Journal of Advertising · 2009 · 66 citations

Business, Marketing, Marketing Management +16

Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth

Tali Te’eni-Harari, Shlomo I. Lampert, Sam Lehman‐Wilzig · Journal of Advertising Research · 2007 · 57 citations

Social Sciences, Psychology, Social Psychology +15

Word of mouth activity as information search: A reappraisal

Shlomo I. Lampert, Larry J. Rosenberg · Journal of the Academy of Marketing Science · 1975 · 42 citations

Social Sciences, Communication, Information Retrieval +8

Country of Origin Effects of International Market Entry

Shlomo I. Lampert, Eugene D. Jaffe · Journal of Global Marketing · 1996 · 26 citations

Business, Economics, Marketing +17