Sam Lehman‐Wilzig

Hard news, soft news, ‘general’ news: The necessity and utility of an intermediate classification

Sam Lehman‐Wilzig, Michal Seletzky · Journalism · 2010 · 162 citations

Social Sciences, Communication, Mass Communication +10

The natural life cycle of new media evolution

Sam Lehman‐Wilzig, Nava Cohen-Avigdor · New Media & Society · 2004 · 120 citations

Social Sciences, Communication, Marketing +15

The importance of product involvement for predicting advertising effectiveness among young people

Tali Te’eni-Harari, Sam Lehman‐Wilzig, Shlomo I. Lampert · International Journal of Advertising · 2009 · 66 citations

Business, Marketing, Marketing Management +16

Frankenstein unbound

Sam Lehman‐Wilzig · Futures · 1981 · 58 citations

Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth

Tali Te’eni-Harari, Shlomo I. Lampert, Sam Lehman‐Wilzig · Journal of Advertising Research · 2007 · 57 citations

Social Sciences, Psychology, Social Psychology +15