Statistics
Publications
12
Citations
1.1K
H-Index
11
Active since
1970
Larry J. Rosenberg is an author at New York University specializing in management, distribution channels, and supply chain management.
Publications per year
1970–1986
12
12
A MARKETING APPROACH FOR CUSTOMER RETENTION
Larry J. Rosenberg, John A. Czepiel · Journal of Consumer Marketing · 1984 · 417 citations
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