Concepedia

Donata Vianelli

DV

8

Publications

289

Citations

8

H-Index

2012

Active since

Affiliations

University of Trieste(Current)

Donata Vianelli is an author at University of Trieste specializing in consumer research, business, and consumer behavior.

Top concepts

Consumer ResearchBusinessMarketingManagementConsumer CultureConsumer BehaviorCultureEducationAdvertisingFood Choice

Publications per year

2012–2023

8

Publications

8

A summated rating scale for measuring city image

Shaked Gilboa, Eugene D. Jaffe, Donata Vianelli et al. · Cities · 2015 · 118 citations · Full text

Comparative Urban Research, Urban Design, Geography +6

B2B digital platform adoption by SMEs and large firms: Pathways and pitfalls

Giacomo Marzi, Anna Marrucci, Donata Vianelli et al. · Industrial Marketing Management · 2023 · 70 citations · Full text

Innovation Adoption, Large Firms, Business Intelligence +22

The effect of COO on retail buyers’ propensity to trial new products

James Reardon, Donata Vianelli, Chip E. Miller · International Marketing Review · 2017 · 32 citations · Full text

Customer Satisfaction, Coo Effects, Online Customer Behavior +14

What contributes to locavorism as a consumer ideology?

Marco Balzano, Donata Vianelli · British Food Journal · 2022 · 20 citations · Full text

Locavore Consumers, Consumer Research, Education +22

COMPARISON OF CONSUMER ETHNOCENTRISM BEHAVIOURAL PATTERNS IN TRANSITIONAL ECONOMIES

James Reardon, Viltė Auruškevičienė, Donata Vianelli et al. · 2012 · 15 citations

Consumer Research, Applied Econometrics, Education +17

Rows per page

1–5 of 8