Jean‐Claude Usunier

Author

Jean‐Claude Usunier

Also Known As

J. C. Usunier, J.-C. Usunier, J.C. Usunier, Jean-Claude G. Usunier, Jean-Claude Usunier, Jean‐Claude Usunier, Usunier, J.-C., Usunier, Jean-Claude

131

Publications

3.3K

Citations

H-Index

110

Concepts

All Affiliations

University of Lausanne Université Grenoble Alpes Business School Lausanne Radboud University Nijmegen

About

Jean‐Claude Usunier is an author at University of Lausanne specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	17	17	1.9K
2	Education	6	6	618
3	Arts	3	3	612
4	Language Studies	3	3	220
5	Health Sciences	1	1	104

Jean‐Claude Usunier

Publications

2.6K

Citations

H-Index

Page 1

	Year	Citations
Relevance in business research: the case of country‐of‐origin research in marketing Jean‐Claude Usunier European Management Review Popular Research TopicInternational Business StrategyConsumer CultureInternational BusinessInternational Marketing	2006	363
Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology Françoise Simon, Jean‐Claude Usunier International Journal of Research in Marketing Customer SatisfactionSelf-service TechnologyUser PerceptionInterpersonal CommunicationService Research	2007	215
International and Cross-cultural Management Research Jean‐Claude Usunier International Marketing Review International ManagementCultureCross-cultural CommunicationManagement Methodological IssuesCross-cultural Issue	1999	213
Product Ethnicity: Revisiting the Match between Products and Countries Jean‐Claude Usunier, Ghislaine Cestre Journal of International Marketing EthnicityProduct EthnicityInternational MarketingConsumer StudyConsumer Research	2007	206
Corporate branding: an interdisciplinary literature review Marc Fetscherin, Jean‐Claude Usunier European Journal of Marketing Digital MarketingCitation MappingBrand StrategyBibliometricsPersonal Branding	2012	175
The shift from manufacturing to brand origin: suggestions for improving COO relevance Jean‐Claude Usunier International Marketing Review International MarketingBrand StrategyConsumer ResearchPersonal BrandingManagement	2011	163
A comparison of trust and reciprocity between France and Germany: Experimental investigation based on the investment game Marc Willinger, Claudia Keser, Christopher Lohmann, Journal of Economic Psychology Trust MetricEconomicsExperimental InvestigationSocial Exchange TheoryExperimental Economics	2003	144
Does the trust game measure trust? Marius Brülhart, Jean‐Claude Usunier Economics Letters Trust MetricBehavioral Decision MakingGame TheoryBusinessComputational Trust	2011	113
The Time Styles Scale Jean‐Claude Usunier, Pierre Valette‐Florence Time & Society Behavioral Decision MakingSocial PsychologyConsumer ResearchPsychometricsSocial Sciences	2007	104
Personifying Country of Origin Research Israel D. Nebenzahl, Eugene D. Jaffe, Jean‐Claude Usunier SERVAL (Université de Lausanne) CultureInternational ResearchGlobalizationEducationEthnography	2003	99

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