Concepedia

Jean‐Claude Usunier

JU

26

Publications

2.6K

Citations

23

H-Index

1993

Active since

Affiliations

University of Lausanne(Current)

Université Grenoble Alpes

Business School Lausanne

Radboud University Nijmegen

Jean‐Claude Usunier is an author at University of Lausanne specializing in business, management, and marketing.

Top concepts

ManagementBusinessCultureMarketingConsumer ResearchConsumer BehaviorInternational MarketingEducationInternational ManagementCross-cultural Management

Publications per year

1993–2018

26

Publications

26

Relevance in business research: the case of country‐of‐origin research in marketing

Jean‐Claude Usunier · European Management Review · 2006 · 363 citations

Popular Research Topic, International Business Strategy, Consumer Culture +15

Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology

Françoise Simon, Jean‐Claude Usunier · International Journal of Research in Marketing · 2007 · 215 citations

Customer Satisfaction, Self-service Technology, User Perception +13

International and Cross-cultural Management Research

Jean‐Claude Usunier · International Marketing Review · 1999 · 213 citations

International Management, Culture, Cross-cultural Communication +14

Product Ethnicity: Revisiting the Match between Products and Countries

Jean‐Claude Usunier, Ghislaine Cestre · Journal of International Marketing · 2007 · 206 citations

Ethnicity, Product Ethnicity, International Marketing +21

Corporate branding: an interdisciplinary literature review

Marc Fetscherin, Jean‐Claude Usunier · European Journal of Marketing · 2012 · 175 citations

Digital Marketing, Citation Mapping, Brand Strategy +18

Rows per page

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