Publication | Closed Access

Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology

Customer SatisfactionSelf-service TechnologyUser PerceptionInterpersonal CommunicationService ResearchService StudyInteractive MarketingManagementConsumer ResearchUser ExperienceBusinessService InteractionService Customer PreferenceMarketingOrganizational BehaviorSituational Determinants