Concepedia

Ghislaine Cestre

GC

4

Publications

403

Citations

4

H-Index

1998

Active since

Affiliations

University of Lausanne(Current)

Ghislaine Cestre is an author at University of Lausanne specializing in management, marketing, and business.

Top concepts

MarketingManagementCultureBusinessGlobal MarketingConsumer BehaviorConsumer ResearchIntercultural MarketingInternational MarketingLanguage

Publications per year

1998–2008

4

Publications

4

Product Ethnicity: Revisiting the Match between Products and Countries

Jean‐Claude Usunier, Ghislaine Cestre · Journal of International Marketing · 2007 · 206 citations

Ethnicity, Product Ethnicity, International Marketing +21

A test of the quasi-circumplex structure of human values

A. Perrinjaquet, Olivier Furrer, Jean‐Claude Usunier et al. · Journal of Research in Personality · 2007 · 98 citations

Personality Psychology, Quasi-circumplex Structure, Psychological Structure +3

Comment: Further considerations on the relevance of country‐of‐origin research

Jean‐Claude Usunier, Ghislaine Cestre · European Management Review · 2008 · 54 citations

International Marketing, Internationalization, Continued Relevance +19

Assessing consumer preferences in the context of new product diffusion

Ghislaine Cestre, René Y. Darmon · International Journal of Research in Marketing · 1998 · 45 citations

Customer Satisfaction, Economics, Consumer Study +9

Rows per page

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