Ghislaine Cestre - Concepedia

Author

Ghislaine Cestre

Also Known As

Ghislaine Cestre

Publications

443

Citations

H-Index

Concepts

All Affiliations

Ghislaine Cestre is an author at University of Lausanne specializing in management, marketing, and business.

#	Concept	H-Index	Publications	Citations
1	Management	3	3	305
2	Business	2	2	99
3	Education	1	1	206
4	Language Studies	1	1	54
5	Social Sciences	1	1	98

Ghislaine Cestre

Publications

403

Citations

H-Index

Page 1

	Year	Citations
Product Ethnicity: Revisiting the Match between Products and Countries Jean‐Claude Usunier, Ghislaine Cestre Journal of International Marketing EthnicityProduct EthnicityInternational MarketingConsumer StudyConsumer Research	2007	206
A test of the quasi-circumplex structure of human values A. Perrinjaquet, Olivier Furrer, Jean‐Claude Usunier, Journal of Research in Personality Personality PsychologyQuasi-circumplex StructurePsychological StructureHuman ValuePsychology	2007	98
Comment: Further considerations on the relevance of country‐of‐origin research Jean‐Claude Usunier, Ghislaine Cestre European Management Review International MarketingInternationalizationContinued RelevanceHistory Of MarketingManagement	2008	54
Assessing consumer preferences in the context of new product diffusion Ghislaine Cestre, René Y. Darmon International Journal of Research in Marketing Customer SatisfactionEconomicsConsumer StudyManagementBusiness	1998	45

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