Audience Consumption

Audience Consumption is the academic concept referring to the process by which audiences engage with, interpret, and derive meaning from media content, distinguished from related concepts by its focus on the active, socially situated practices through which media texts are used and incorporated into everyday life.

869

Publications

57.3K

Citations

1.8K

Authors

794

Institutions

Publications per year

2017–2026

301

Authors

1.8K

  1. MB
    Morris B. Holbrook

    Columbia University, United States

    6 publications · 717 citations

    6

    h-index

  2. JG
    James G. Webster

    Northwestern University, United States

    5 publications · 532 citations

    5

    h-index

  3. JJ
    James J. Zhang

    University of Georgia, United States

    5 publications · 305 citations

    5

    h-index

  4. EC
    Edward C. Malthouse

    Northwestern University, United States

    5 publications · 517 citations

    5

    h-index

  5. BJ
    Bobby J. Calder

    Northwestern University, United States

    5 publications · 463 citations

    5

    h-index

1–5 of 1.8K

Venues

  1. Journal of Broadcasting & Electronic Media

    23 publications · 3.2K citations

    17

    h-index

  2. Journal of Consumer Research

    JCR · 13 publications · 3.1K citations

    13

    h-index

  3. Media Culture & Society

    12 publications · 676 citations

    12

    h-index

  4. Television & New Media

    TVNM · 12 publications · 764 citations

    12

    h-index

  5. Journal of Marketing Research

    11 publications · 2.1K citations

    11

    h-index

1–5