Concepedia

Cross-platform Consumption

Cross-Platform Consumption is an audience behavior in which individuals engage with media content across multiple digital or traditional platforms, distinguished by the intentional and often simultaneous use of disparate technological environments to access, interpret, or interact with the same or related content streams.

16

Publications

864

Citations

31

Authors

19

Institutions

Publications per year

2017–2026

12

Parents

Publications

16

Mobile News Consumption

Logan Molyneux · Digital Journalism · 2017 · 220 citations

, , +16

Constructing the Platform-Specific Self-Brand: The Labor of Social Media Promotion

Leah Scolere, Urszula M. Pruchniewska, Brooke Duffy · Social Media + Society · 2018 · 146 citations · Full text

, , +14

The Impact of Perceived Risk on Consumers’ Cross-Platform Buying Behavior

Xiaoxue Zhang, Xiaofeng Yu · Frontiers in Psychology · 2020 · 100 citations · Full text

, , +14

Cracking the Cross-Media Code

Glenn Enoch, Kelly S. Johnson · Journal of Advertising Research · 2010 · 66 citations

, , +16

Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls

Haris Krijestorac, Rajiv Garg, Vijay Mahajan · Information Systems Research · 2020 · 50 citations

, , +17

1–5 of 16

Authors

31

  1. LM
    Logan Molyneux

    Temple University, United States

    2 publications · 249 citations

    2

    h-index

  2. SA
    Sukeshini A. Grandhi

    New Jersey Institute of Technology, United States

    1 publications · 21 citations

    1

    h-index

  3. HT
    Harsh Taneja

    University of Illinois Urbana-Champaign, United States

    1 publications · 37 citations

    1

    h-index

  4. KS
    Kelly S. Johnson

    Ohio University, United States

    1 publications · 66 citations

    1

    h-index

  5. RG
    Rajiv Garg

    The University of Texas at Austin, United States

    1 publications · 50 citations

    1

    h-index

1–5 of 31

Institutions

19

  1. Temple University

    Philadelphia, United States

    3 h-index

    3 publications

    395 citations

  2. Shenzhen University

    Shenzhen, China

    2 h-index

    3 publications

    221 citations

  3. University of Amsterdam

    Amsterdam, The Netherlands

    2 h-index

    4 publications

    108 citations

  4. New Jersey Institute of Technology

    Newark, United States

    1 h-index

    2 publications

    42 citations

  5. The University of Texas at Austin

    Austin, United States

    1 h-index

    3 publications

    150 citations

  6. Knoxville College

    Knoxville, United States

    1 h-index

    2 publications

    60 citations

  7. Tsinghua University

    Beijing, China

    1 h-index

    2 publications

    50 citations

  8. Xi’an Jiaotong-Liverpool University

    Suzhou, China

    1 h-index

    1 publications

    21 citations

1–8 of 19

Venues

  1. Journal of Advertising Research

    JAR · 2 publications · 91 citations

    2

    h-index

  2. The International Journal on Media Management

    1 publications · 37 citations

    1

    h-index

  3. Journalism

    1 publications · 29 citations

    1

    h-index

  4. Journal of Promotion Management

    JPM · 1 publications · 18 citations

    1

    h-index

  5. New Media & Society

    1 publications · 29 citations

    1

    h-index

1–5