Concepedia

Audience Ethnography

Audience Ethnography is a qualitative research method within audience studies that systematically investigates the social practices, cultural meanings, and interpretive activities of media audiences through immersive fieldwork and participant observation in their everyday contexts.

231

Publications

14K

Citations

324

Authors

176

Institutions

Publications per year

2017–2026

49

Parents

Children

Publications

231

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

Robert V. Kozinets · Journal of Marketing Research · 2002 · 3.9K citations

, , +13

Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram

Crystal Abidin · Media International Australia · 2016 · 833 citations

, , +16

Blogging as social activity, or, would you let 900 million people read your diary?

Bonnie Nardi, Diane J. Schiano, Michelle Gumbrecht · 2004 · 516 citations

, , +16

The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences

Mark Ritson, Richard Elliott · Journal of Consumer Research · 1999 · 395 citations

, , +12

Audience diversity, participation and interpretation

Charles Goodwin · Text - Interdisciplinary Journal for the Study of Discourse · 1986 · 394 citations

, , +11

1–5 of 231

Authors

324

  1. VM
    Vicki Mayer

    Tulane University, United States

    4 publications · 122 citations

    4

    h-index

  2. BD
    Brenda Dervin

    The Ohio State University, United States

    3 publications · 374 citations

    3

    h-index

  3. JH
    Joke Hermes

    Inholland University of Applied Sciences, Netherlands

    3 publications · 165 citations

    3

    h-index

  4. PD
    Patrick D. Murphy

    Southern Illinois University Edwardsville, United States

    3 publications · 80 citations

    3

    h-index

  5. SB
    Steve Benford

    University of Nottingham, United Kingdom

    2 publications · 67 citations

    2

    h-index

1–5 of 324

Institutions

176

  1. The University of Melbourne

    Melbourne, Australia

    4 h-index

    4 publications

    280 citations

  2. University of California, Los Angeles

    Los Angeles, United States

    4 h-index

    5 publications

    645 citations

  3. Indiana University – Purdue University Indianapolis

    Indianapolis, United States

    3 h-index

    7 publications

    116 citations

  4. University of Nottingham

    Nottingham, United Kingdom

    3 h-index

    9 publications

    311 citations

  5. Universitat Pompeu Fabra

    Barcelona, Spain

    3 h-index

    3 publications

    72 citations

  6. University of Toronto

    Toronto, Canada

    3 h-index

    4 publications

    140 citations

  7. The University of Queensland

    Brisbane, Australia

    3 h-index

    3 publications

    132 citations

  8. Capital University

    Bexley, United States

    2 h-index

    2 publications

    38 citations

1–8 of 176

Venues

  1. Television & New Media

    TVNM · 8 publications · 189 citations

    8

    h-index

  2. Choice Reviews Online

    CRO · 8 publications · 485 citations

    8

    h-index

  3. Media Culture & Society

    6 publications · 244 citations

    6

    h-index

  4. Media International Australia

    4 publications · 934 citations

    4

    h-index

  5. European Journal of Cultural Studies

    4 publications · 141 citations

    4

    h-index

1–5