Concepedia

Mark Ritson

MR

Statistics

Publications

18

Citations

1.6K

H-Index

18

Active since

1995

Affiliations

Bar-Ilan University(Current)

Emory University

University of Southern California

London Business School

University of Minnesota

Mark Ritson is an author at Bar-Ilan University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementBusinessAdvertisingConsumer ResearchMarketing CommunicationAdvertising EffectivenessCultureBrandingMedicine

Publications per year

1995–2013

18

Publications

18

Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets

Mark Zbaracki, Mark Ritson, Daniel Lévy et al. · The Review of Economics and Statistics · 2004 · 541 citations · Full text

The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences

Mark Ritson, Richard Elliott · Journal of Consumer Research · 1999 · 395 citations

Meaning Matters

Stefano Puntoni, Jonathan E. Schroeder, Mark Ritson · Journal of Advertising · 2010 · 96 citations

Advertising, Same Advertising Message, Advertising Polysemy—the Occurrence +13

Outbreak of Diarrhetic Shellfish Poisoning Associated with Mussels, British Columbia, Canada

Marsha Taylor, Lorraine McIntyre, Mark Ritson et al. · Marine Drugs · 2013 · 92 citations · Full text

Aquaculture, Environmental Health, Seafood Industry +13

Pricing as a Strategic Capability

Shantanu Dutta, Mark Bergen, Daniel Lévy et al. · Econstor (Econstor) · 2003 · 86 citations · Full text

Marketing, Economics, Dynamic Pricing +14

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