Concepedia

Jonathan E. Schroeder

JE

Statistics

Publications

36

Citations

2.6K

H-Index

28

Active since

1991

Affiliations

Rochester Institute of Technology(Current)

University of Exeter

KTH Royal Institute of Technology

University of Rhode Island

Shanghai University of International Business and Economics

Jonathan E. Schroeder is an author at Rochester Institute of Technology specializing in marketing, business, and social sciences.

Publications per year

1991–2020

36

Publications

36

Understanding value co-creation in a co-consuming brand community

Siwarit Pongsakornrungsilp, Jonathan E. Schroeder · Marketing Theory · 2011 · 338 citations

Business, Marketing, Marketing Management +9

The cultural codes of branding

Jonathan E. Schroeder · Marketing Theory · 2009 · 252 citations

Business, Cultural Studies, Strategy +15

Ethical issues of global marketing: avoiding bad faith in visual representation

Janet Borgerson, Jonathan E. Schroeder · European Journal of Marketing · 2002 · 183 citations · Full text

Social Sciences, Communication, Marketing +7

Marketing images of gender: A visual analysis

Jonathan E. Schroeder, Janet Borgerson · Consumption Markets & Culture · 1998 · 181 citations

Social Sciences, Gender Studies, Marketing +17

An ethics of representation for international marketing communication

Jonathan E. Schroeder, Janet Borgerson · International Marketing Review · 2005 · 131 citations · Full text

Business, Communication, Marketing +10

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