Concepedia

Janet Borgerson

JB

18

Publications

1.1K

Citations

15

H-Index

1998

Active since

Affiliations

Rochester Institute of Technology(Current)

University of Exeter

Stockholm University

City, University of London

DePaul University

Janet Borgerson is an author at Rochester Institute of Technology specializing in marketing, culture, and arts.

Top concepts

MarketingArtsCultureManagementEducationAdvertisingSocial SciencesVisual MarketingBrand DevelopmentGender

Publications per year

1998–2018

18

Publications

18

Ethical issues of global marketing: avoiding bad faith in visual representation

Janet Borgerson, Jonathan E. Schroeder · European Journal of Marketing · 2002 · 183 citations

International Marketing, Education, Popular Culture +21

Marketing images of gender: A visual analysis

Jonathan E. Schroeder, Janet Borgerson · Consumption Markets & Culture · 1998 · 181 citations

Gendered Perception, Contemporary Images, Feminist Inquiry +22

An ethics of representation for international marketing communication

Jonathan E. Schroeder, Janet Borgerson · International Marketing Review · 2005 · 124 citations · Full text

Entertainment Marketing, Communication Appropriateness, International Marketing +18

On the Harmony of Feminist Ethics and Business Ethics

Janet Borgerson · Business and Society Review · 2007 · 94 citations

Feminist Philosophy, Feminist Ethics, Gender Studies +4

Forms of inconspicuous consumption

Zhiyan Wu, Jifeng Luo, Jonathan E. Schroeder et al. · Marketing Theory · 2017 · 70 citations

Luxury, Consumer Economics, Consumer Research +21

Rows per page

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