15
Publications
727
Citations
13
H-Index
2006
Active since
Jifeng Luo is an author at Shanghai Jiao Tong University specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchInteractive MarketingDigital MarketingEconomicsAdvertisingSocial MediaCommunication
Publications per year
2006–2023
15
15
Forms of inconspicuous consumption
Zhiyan Wu, Jifeng Luo, Jonathan E. Schroeder et al. · Marketing Theory · 2017 · 70 citations
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1–5 of 15