Concepedia

Zhiyan Wu

ZW

7

Publications

221

Citations

7

H-Index

2014

Active since

Affiliations

Shanghai University of International Business and Economics(Current)

Shanghai Jiao Tong University

Rochester Institute of Technology

Zhiyan Wu is an author at Shanghai University of International Business and Economics specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingCultureBusinessEconomicsAdvertisingSocial MediaCommunication

Publications per year

2014–2023

7

Publications

7

Forms of inconspicuous consumption

Zhiyan Wu, Jifeng Luo, Jonathan E. Schroeder et al. · Marketing Theory · 2017 · 70 citations

Luxury, Consumer Economics, Consumer Research +21

A brand culture approach to Chinese cultural heritage brands

Jonathan E. Schroeder, Janet Borgerson, Zhiyan Wu · Journal of Brand Management · 2015 · 68 citations

Culture, Brand Equity, Heritage Marketing +7

The Impact of Algorithmic Price Discrimination on Consumers’ Perceived Betrayal

Zhiyan Wu, Yuan Yang, Jiahui Zhao et al. · Frontiers in Psychology · 2022 · 24 citations · Full text

Artificial Intelligence, Customer Satisfaction, Consumer Uncertainty +22

Motivating User-Generated Content: The Unintended Consequences of Incentive Thresholds

Liuyi He, Jifeng Luo, Yisong Tang et al. · MIS Quarterly · 2023 · 22 citations

Behavioral Decision Making, Digital Marketing, Consumer Research +19

A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands

Jonathan E. Schroeder, Janet Borgerson, Zhiyan Wu · SSRN Electronic Journal · 2014 · 13 citations · Full text

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