Concepedia
Statistics
Publications
19
Citations
836
H-Index
13
Active since
2008
Affiliations
Walailak University(Current)
University of the West of England
Prince of Songkla University
University of Akron
Northern University of Malaysia
Siwarit Pongsakornrungsilp is an author at Walailak University specializing in marketing, management, and business.
Publications per year
2008–2025
Understanding value co-creation in a co-consuming brand community
Siwarit Pongsakornrungsilp, Jonathan E. Schroeder · Marketing Theory · 2011 · 338 citations
Business, Marketing, Marketing Management +9
How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing
Akawut Jansom, Siwarit Pongsakornrungsilp · Sustainability · 2021 · 76 citations · Full text
Social Sciences, Communication, Marketing +17
Understanding circular economy awareness and practices in manufacturing firms
Nikolaos Liakos, Prof Vikas Kumar, Siwarit Pongsakornrungsilp et al. · Journal of Enterprise Information Management · 2019 · 70 citations · Full text
Management, Environmental Management, Manufacturing Engineering +9
The Art of Survival: Tourism Businesses in Thailand Recovering from COVID-19 through Brand Management
Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Prof Vikas Kumar et al. · Sustainability · 2021 · 53 citations · Full text
Management, Marketing, Tourism Management +12
Impact of omnichannel integration on Millennials’ purchase intention for fashion retailer
Teerada Cattapan, Siwarit Pongsakornrungsilp · Cogent Business & Management · 2022 · 41 citations · Full text
Business, Marketing, Marketing Management +17
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