Concepedia

Author

Akawut Jansom

Walailak UniversityORCID

Also Known As

Akawut Jansom, Yu-Yu Chang

9

Publications

119

Citations

3

H-Index

40

Concepts

All Affiliations

Walailak University
AJ

About

Akawut Jansom is an author at Walailak University specializing in consumer research, digital marketing, and marketing communication.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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97

2

Arts

1

1

75

3

Business

1

1

22

4

Engineering

1

1

16

5

Health Sciences

1

1

16

Akawut Jansom

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3

Publications

113

Citations

3

H-Index

YearCitations

How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing

Akawut Jansom, Siwarit Pongsakornrungsilp

Sustainability

2021

75

How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context

Akawut Jansom, Thaksaorn Srisangkhajorn, Wutticha Limarunothai

Innovative Marketing

2022

22

Rethinking Sustainable Tourism Management: Learning from the COVID-19 Pandemic to Co-Create Future of Krabi Tourism, Thailand

Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp, Akawut Jansom,

Sustainability

2022

16

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