Concepedia

Author

Wutticha Limarunothai

Sripatum University

Also Known As

Wutticha Limarunothai

2

Publications

22

Citations

1

H-Index

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Sripatum University
WL

About

Wutticha Limarunothai is an author at Sripatum University specializing in consumer behavior, marketing communication, and consumer research.

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Business

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Management

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Communication

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Marketing

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Brand Building

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Wutticha Limarunothai

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1

Publications

22

Citations

1

H-Index

YearCitations

How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context

Akawut Jansom, Thaksaorn Srisangkhajorn, Wutticha Limarunothai

Innovative Marketing

2022

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