Concepedia

Cross-platform Audiences

Cross-Platform Audiences is a construct in audience ethnography that refers to a singular, analytically unified audience entity constituted by individuals engaging with content across multiple digital platforms, distinguished from single-platform audience constructs by its focus on transmedial user behaviors, fragmented engagement patterns, and the synthesis of interaction data spanning diverse technological and socio-cultural contexts.

14

Publications

1.3K

Citations

31

Authors

20

Institutions

Publications per year

2017–2026

6

Parents

Publications

14

Are News Audiences Increasingly Fragmented? A Cross-National Comparative Analysis of Cross-Platform News Audience Fragmentation and Duplication

Richard Fletcher, Rasmus Kleis Nielsen · Journal of Communication · 2017 · 388 citations · Full text

, , +17

Media consumption across platforms: Identifying user-defined repertoires

Harsh Taneja, James G. Webster, Edward C. Malthouse et al. · New Media & Society · 2012 · 307 citations

, , +16

The Social Media Ecology

Xuan Zhao, Cliff Lampe, Nicole B. Ellison · 2016 · 173 citations · Full text

, , +15

The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV

Joon Soo Lim, Sung Yoon Ri, Beth Donnelly Egan et al. · Computers in Human Behavior · 2015 · 82 citations

, , +17

Cross-Platform Emotions and Audience Engagement in Social Media Political Campaigning: Comparing Candidates’ Facebook and Instagram Images in the 2020 US Election

Michael Bossetta, Rasmus Schmøkel · Political Communication · 2022 · 73 citations · Full text

, , +17

1–5 of 14

Authors

31

  1. TB
    Thomas B. Ksiazek

    Villanova University, United States

    2 publications · 372 citations

    2

    h-index

  2. JS
    Joon Soo Lim

    Syracuse University, United States

    1 publications · 82 citations

    1

    h-index

  3. JB
    Jakob Bjur

    University of Gothenburg, Sweden

    1 publications · 43 citations

    1

    h-index

  4. HT
    Harsh Taneja

    University of Illinois Urbana-Champaign, United States

    1 publications · 307 citations

    1

    h-index

  5. FB
    Frank Biocca

    Michigan State University, United States

    1 publications · 82 citations

    1

    h-index

1–5 of 31

Institutions

20

  1. Villanova University

    Radnor, United States

    2 h-index

    5 publications

    1.3K citations

  2. University College London

    London, United Kingdom

    1 h-index

    2 publications

    74 citations

  3. University of Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    2 publications

    50 citations

  4. Amsterdam University of Applied Sciences

    Amsterdam, The Netherlands

    1 h-index

    1 publications

    25 citations

  5. University of Bristol

    Bristol, United Kingdom

    1 h-index

    1 publications

    34 citations

  6. University of Copenhagen

    Copenhagen, Denmark

    1 h-index

    2 publications

    44 citations

  7. Sungkyunkwan University

    Seoul, South Korea

    1 h-index

    1 publications

    82 citations

  8. Lund University

    Lund, Sweden

    1 h-index

    1 publications

    73 citations

1–8 of 20

Venues

  1. Journal of Advertising Research

    JAR · 2 publications · 46 citations

    2

    h-index

  2. Computers in Human Behavior

    2 publications · 119 citations

    2

    h-index

  3. New Media & Society

    1 publications · 307 citations

    1

    h-index

  4. 1

    h-index

  5. Political Communication

    1 publications · 73 citations

    1

    h-index

1–5