Active Audiences is a theoretical model of media audiences that conceptualizes the audience as a heterogeneous, socially situated and interpretive agent that actively decodes, negotiates, and appropriates media texts rather than passively receiving fixed meanings.
253
Publications
20.2K
Citations
499
Authors
272
Institutions
Publications per year
2017–2026
69
Variants
Active Audience ResearchActive Audience Theory
Parents
Publications
253
1–5 of 253
Authors
499
- SLSonia Livingstone
London School of Economics and Political Science, United Kingdom
5 publications · 669 citations
5
h-index
- MR
3
h-index
- HX
3
h-index
- DW
3
h-index
- ZL
3
h-index
1–5 of 499
Institutions
272
London School of Economics and Political Science
London, United Kingdom
5 h-index
5 publications
663 citations
University of Maryland, College Park
College Park, United States
4 h-index
5 publications
665 citations
Indiana University
Bloomington, United States
4 h-index
4 publications
244 citations
University of Wisconsin–Madison
Madison, United States
4 h-index
4 publications
217 citations
University of Sheffield
Sheffield, United Kingdom
4 h-index
5 publications
215 citations
Pennsylvania State University
State College, United States
4 h-index
4 publications
181 citations
Syracuse University
Syracuse, United States
3 h-index
3 publications
3K citations
University of Toronto
Toronto, Canada
3 h-index
12 publications
1.7K citations
1–8 of 272
Venues
- Journal of Communication
5 publications · 1.1K citations
5
h-index
- Media Culture & Society
5 publications · 441 citations
5
h-index
- European Journal of Communication
5 publications · 522 citations
5
h-index
- Television & New Media
TVNM · 4 publications · 162 citations
4
h-index
- Annals of the International Communication Association
4 publications · 144 citations
4
h-index
1–5